Welcome to La Retirado, St. Tropez

Man at 55

Club Cinquante-Cinq

Club Cinquante-Cinq (Pampelonne beach, Ramatuelle; 9455 5555 ), or "55" as it is known.

Unashamedly the place to see and be seen. On a perfect hot day, there's nothing like coming off the beach, settling into one of the white banquettes under the welcome shade of a straw canopy and enjoying a long lunch of fresh local produce, chilled wine and increasingly hilarious conversation.

You can't help but hope the day will never end.